More than 45 years ago, Swedish brothers Robert and Jonas af Jochnick and their friend, Bengt Hellsten, decided to pursue their dreams and build their own business. They wanted to build a beauty empire based on direct marketing, focused on a new type of skincare based on natural ingredients, delivered straight to the customer’s home. Their dream became reality, and Oriflame has since grown and expanded into an international company. Today, Oriflame is available in more than 60 different countries and has more than 3 million consultants and a turnover of approx. SEK 15 billion.
With almost 50 years of experience, Oriflame offers a comprehensive selection of beauty and wellness products. The products are developed in Sweden and are at the vanguard of both innovation and sustainable thinking. Oriflame has more than 150 researchers and almost 50 years experience in developing advanced skincare. Oriflame Skincare Academy is a three-step training programme: Skincare Consultant, Skincare Pro and Skincare Expert. Participants get the tools they need to become an Oriflame skincare expert!
Oriflame also supports a number of charitable organizations the world over, and was a co-founder of the World Childhood Foundation. Oriflame’s vision has always been to make dreams come true, and that is why the company’s slogan is Your Dreams – Our InspirationTM
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